Recent indicators suggest that the global economy has passed its depression and some forecasts for 2010 are now being upwardly revised. The World Travel & Tourism Council reports that there are good reasons for caution and a second dip into recession early in 2010 cannot yet be ruled out.
Nevertheless, according to the latest travel horizons survey, the nationally representative survey that is co-authored quarterly by Ypartnership and the U.S. Travel Association, reveals that almost two-thirds (63 percent) of American adults expect to take at least one trip for leisure purposes between August 2009 and January 2010.
This is up from 61 per cent who expressed the same intention in July 2008. Assuming that Americans will act on their stated intention, this will entail an estimated 142 million U.S. adults taking at least one overnight trip during the next couple of months.
According to U.S. Travel Association President Roger Dow, Americans continued strong interest in travel and positive perceptions of its affordability are positive signs for the industry.
Approximately 2,362 persons were queried between July 21-28, 2009 about their average number of overnight trips they intend to take and this came out to 2.8, an increase from 2.6 in July 2008.
In the meantime, the United Nations World Tourism Organization (UNWTO) expects moderate growth for 2010. The initial forecast for 2010 indicates that international tourist arrivals are likely to see moderate recovery next year, with growth at +1 per cent to +3 per cent.
This outlook reflects the gradual improvement of international tourism figures in recent months, as well as the better-than-expected economic indicators in some major source markets.
We must continue to prepare ourselves for the upcoming tourist season. Americans vacationing abroad are looking for value for their money. Many destinations in the Caribbean and around the world will be in search of that visitor.
If we don’t keep ahead of the pack, we will be left behind.
Roddy Heyliger