PHILIPSBURG:--- The St. Maarten Hospitality and Trade Association (SHTA), the largest business representative on the island, has announced today that it has entered into a new publishing partnership with North South Net (NSN), a custom publishing company specializing in print, digital and mobile platforms.
North South Net will produce and distribute Visit St. Maarten, an in-room travel guide to our island. Visit St. Maarten will be exclusively distributed in all SHTA member hotels, guesthouses, and villas. Additionally, there will be individual stand-alone publications of the Dining and Shopping sections of Visit St. Maarten and a fold-out map featuring publication advertisers and SHTA members.
"We are delighted to be working with North South Net. Their staff brings a great deal of creativity, experience and local knowledge to this project", said Karen Hana, Executive Director for the SHTA." "More importantly, one of the most compelling aspects of the SHTA/NSN relationship is the print, digital, mobile and broadcast added value programs created for SHTA." "The SHTA will receive significant exposure in US cold weather markets including opportunities for SHTA members and publication advertisers to participate in contests and promotions." "In addition, NSN will be redesigning and adding significant content to the SHTA's website, www.VisitStMaarten.com. The website will be updated on a regular basis, will include a digital version of the publication and will be promoted through all added value components." "North South Net has developed a program that includes multiple touchpoints for consumers in reaching millions of potential visitors." This is a significant contribution to exposing St. Maarten as a destination through a wide variety of media channels."
NSN has a team of individuals with years of experience in the travel and tourism industry. They have worked in advertising, marketing, public relations, promotions as well as digital and social media and, as a result, have developed programs that reach consumers in a variety of very targeted and effective ways. The print and radio exposure coupled with the online and mobile presence will clearly have a tremendous impact on creating awareness of the St. Maarten product resulting in additional visitors to the island through a powerful and custom tailored integrated marketing and communications program.
North South Net's highly experienced team has produced hundreds of guides, planners, brochures, magazines, websites and mobile apps for a wide variety of travel and tourism clients.