written by RAWLE NELSON
Airport:---The promotion of intra-regional travel as a mechanism for accelerating and increasing the benefits of tourism forms part of one of the key goals of Windward Islands Airways International N.V (Winair) new website.
This is according to the company’s Managing Director, Edwin Hodge speaking to the media recently.
Addressing the issue of the modified website, Hodge said that one of the airline’s immediate objectives was to place the new website service at the disposal of local, regional and international travelers thus ensuring that all benefits from the various services that is being offered by the company.
“Like any airline we are always seeking to improve its service and increase market share while at the same time explores the possibilities of new markets, Hodge said.
Commenting on the company’s aim with the new website, Hodge said; “we have to understand that part of the aim of this initiative is to promote a more progressive commercial culture in the Caribbean that will allow for the easier movement of persons from one island to another, “Hodge noted.
According to him, Winair’s new website could provide an affordable marketing opportunities for both large and small enterprises as the website will also provide two new innovative and dynamic features. These features are Winair News while it would also afford register member users an opportunity to receive the company’s monthly newsletter via their email.
As such, Hodge noted that there would be a number of advertising opportunities for companies and individuals who would like to expand or widen their advertising reach thus being able to encompass the many possibilities that such a website executed by the airline company will provide them.
The website conceptualization is being spearheaded by the company’s Vice President / Director of Marketing and Sales, Claudio Buncamper. The VP / Director of Marketing and Sales pointed out that the initiative was also a response to what the company saw as a somewhat unsatisfied customers base who wanted more while he stressed that with the current global economic situation faced by many it had been able to bring out the creative and innovative spirits in many.
“Once we began to look at the project more closely we recognized that it could also be applied to the rest of the region thus WINAIR is proud that even though we are considered a small airline this website can be touted as the best within the region in term of features and scope for garnering information,” Buncamper said.
Addressing the challenges faced in getting the project completed, Buncamper said that it included collaboration with several stakeholders thus its success.
Making purchases on line, Buncamper noted that all transactions goes through the on-line credit card system which are facilitated by their clearing bank who verifies the liquidity of the card holder and authorizes all credit transactions. Programming for the new, exciting and innovative website is being done by a locally based company Secur Tech International.
Meanwhile, Hodge said that the company’s new site had broken new ground in the region. “it I important to note that we were motivated with the fact that there are many things that Winair has been doing positively, however not much is publicized and
promoted and therefore, we felt that as a company the public should be able to easily access such information thus the new added features,” he said.