A total of US$116,000 has been earmarked for the period March - November, 2009 to promote St. Maarten in Puerto Rico and increase visitor arrivals from that niche market. The whole marketing campaign is expected to yield some US$528,438 in terms of real exposure for the destination, according to Francisco J. Ramis Rivero, Senior Vice President of Paradigm Associates. This is almost five times the amount budgeted.
This will include television shows to be taped here on St. Maarten by Telemundo and Univision, as well as promotions on the Miss Universe Puerto Rico pageant, the 7th Verano de Pelicula with Univision, and El Nuevo Dia.
The campaign will further include featured articles in El Nuevo Dia, Imagen Magazine and Revista TV Aqui among others.
Of course, radio will also be used intensively during the campaign, as well as the Internet, Mr. Franciso Ramis disclosed.
"The idea is indeed to get the best bang for each dollar St. Maarten spends to position herself in the Puerto Rican market, and that is precisely what our promotional and advertising efforts are geared towards," he added.
"We are confident that with the sustained efforts of Paradigm Associates, their knowledge, expertise and creativity, we would be able to achieve our goals in the Puerto Rican market," concurred Regina LaBega, Director of the St. Maarten Tourist Bureau.