PHILIPSBURG:--- The St. Maarten Hospitality & Trade Association (SHTA) together with St. Maarten Timeshare Association (SMTA) and the French side Hotel Association (AHSM), have combined efforts to fund some of the promotional activities in the United States market in the upcoming months. This initiative was taken to ensure that the island benefited from uninterrupted presence in our most important market, the US East Coast, an effort that usually gets funded by government. These events include the Long Island Travel Agents Association Annual Tradeshow, Travel Agents of Brooklyn and Staten Island Annual Travel Show, New England chapter of the American Society of Travel Agents in Boston, and Association of Central New Jersey Travel Agents. In total for 2014 there will be 12 tradeshows that will be funded jointly by SHTA, SMTA and AHSM. Cyndi Miller-Aird, who works with the tourist offices for both the Dutch and French-side of the island, will be leading a group of SXM hoteliers at these events. "We are so grateful to both hotel associations for this funding. These are very important trade events in our key target area, the NY metro region. This funding is giving us valuable exposure in a very competitive travel market."
SHTA Press Release