GREAT BAY—The production crew that will be producing a new promotional video and other types of advertising for St. Maarten left the island on Friday, August 14, 2009, but their work for the Tourism Bureau and by extension the community of St. Maarten will hopefully be remembered by visitors and locals alike.
Tambourin, the Ad agency executing the Marketing and Branding aspect of Tourism Marketing for St. Maarten, along with Kahn Travel Communications, who is the Public relations arm, will be producing 3 promotional videos consisting of one 30-second ad, one 60-second ad, and one 3 ½ minute feature ad.
The group also took a customized image while on St. Maarten to be used in brochures and other promotional materials.
“The aim of the project is to get a feel of St. Maarten,” said Rafael Cardozo, President of Tambourin. “We are not here to do a documentary type of promotion, but to create a feeling of being here. St. Maarten has a very glamorous aspect, which we are trying to high light in the marketing and branding.”
It takes a lot of work, and a team to put something like this together. In this respect, Cardozo commended the Tourism Bureau for contributing in the many ways that they did. “We could not have done what we did without their invaluable assistance. We requested a lot of items to use in our video productions, and we requested interesting locations to make St. Maarten unique, the Tourism Bureau assisted in every way.”
Tambourin, formerly known as Gideon Cardozo Communications, had a production crew of 20 people, including 12 local models, who worked 20-hour days. The video and photo crew was at times divided in two teams to maximize the short period of one week.
Cardozo said that he was impressed with the beauty and talent that St. Maarten has. It is important to invest in the community, as well as to use the human resources that are here, he said. For this assignment, we chose individuals that reflect the diversity of St. Maarten.
In addition, Cardozo said he wanted to approach this assignment from different angles—the North American, South American, and the European; so by reflecting the different types of groups and cultural traditions, makes the material was inviting to different target markets.
I hope the St. Maarten people will be proud of the work, Cardozo said, for external marketing is just as important as internal marketing.
Tambourin has been in existence since 1982 and has been working with Caribbean Islands for over 20 years.
