San Juan, Puerto Rico:--– Last Monday, June 22, 2009, the premier of the movie, “Transformers: Revenge of the Fallen” was held at the San Patricio Caribbean Cinemas theatres in Guaynabo, Puerto Rico.
The St. Maarten Tourist Bureau and its “¡Diviértete Más en St. Maarten” summer
Advertising campaign sponsored this special movie premier. A total of 423 people
attended the “by invitation only” special event, and were the first people in the
world to see this summer blockbuster, which broke all Wednesday opening day
records in the United States and in Puerto Rico.
At the end of the event, all attendees received a St. Maarten promotional bag
with information about the island, St. Maarten promotional items and information
about the summer packages available only through the St. Maarten / Puerto Rico
Program Partner Retailers.
Sponsorship of this movie premier is part of the aggressive marketing and
promotional efforts that the St. Maarten Tourist Bureau and its Puerto Rico
representatives, Paradigm Associates, are undertaking in this market to establish
the island as the ideal vacation destination for Puerto Ricans.
Currently, St. Maarten is sponsoring various different promotions in Puerto Rico including television, newspapers, radio and internet (Facebook and Twitter).
The St. Maarten Facebook group for the Puerto Rican market (“Diviertete mas en St. Maarten”) has increased its membership to more than 500 people posting their
vacation photos, positive reviews about the island and inquiring information about
special packages to vacation in St. Maarten.
The next movie premier to be sponsored by the St. Maarten Tourist Bureau will
be “G.I. Joe” during the second week of August. This movie is also expected to
be another summer blockbuster.
