Herbert noted that his latest business is part of a plan by the company to provide a high- quality service to shoppers across the federation of St Kitts and Nevis.
Herbert explained that while limits on the company's management capacity precluded the continual expansion of its business chain, Quality Trading would, nonetheless, be seeking to supply its various businesses with "the range of our high-quality goods and service in order to enhance the quality of food available on the market."
Herbert pointed out that Honey Crunch Bakery and Deli will facilitate shoppers and customers with an opportunity whereby they can purchase both breakfast and lunches while maintaining snacks and baked products at very affordable prices in a very convenient and healthy environment.
Commenting on his bread prices which despite other bakers increasing the prices of bread in 2008 Hebert reiterated that he will continue to maintain the $1.25 and $3.00 bread noting that as many persons attempts to adjust to the rapidly increasing economic cost of ;living they intend to assist through maintaining bread at an affordable price.
He noted that added to very low bread prices shoppers visiting the supermarket and wholesale department can ensure similar opportunities with low prices there also. "We have deliberately kept our cost-of-living intervention in place for several months so that
our shoppers can benefit from the special prices which we charge for essential items. We have every intention of retaining those prices in the immediate future," he added.
The Managing Director stressed that he foresees the new bakery and deli in the Newton area will assist greatly in impacting on the surrounding communities. "Essentially what we intend to do is to change the culture of shopping in those communities. Rather than simply call for an item and pay for it over the counter, shoppers at Honey Crunch Bakery and Deli can enjoy their meals or baked products in a comforting family oriented environment which has been strategically and deliberately conceptualized to enhance an eating environment in a relaxed environment and to examine what the new business has to offer thus being able to make added choices. "We understand that it takes time for people to make the adjustment and we believe that we are getting there," Herbert said.
The advent of the latest bakery and deli to open its doors in St Kitts now means that there are more than half a dozen bakeries in St Kitts and its environs, Asked whether the extent of the competition does not now make further expansion of the sector untenable Herbert said that he believed that the key to success in the sector was "working hard to secure and maintain customer loyalty. There is apiece of the pie for everyone we just have to be able to deliver quality and good prices so as to enhance the piece of pie that we seek and that is why we at Quality Trading believes that Quality is our prime responsibility".
