Liburd who has been credited as one of the very prominent successful businessmen in Nevis noted that hard work and a spirit of determination are also important to cushion the success. Liburd pointed out that when NEMUS made its entrance into the St Kitts and Nevis market despite the fact that they were several other competitors the prices offered by his company were acceptable and affordable, thus having a profound impact and that impact resonates up to today.
Giving an assessment of his business operations, Liburd said that while he credits 2008 as a satisfactory year he anticipates a very challenging year for 2009.
According to NEMUS MD the company had increased its sales levels in 2008 over the previous year noting that due to a number of challenging factors they were bracing itself for "a tough year" in 2009. "Frankly speaking I am not that sure that I am not sure that we can anticipate much growth in 2009 however if the lingering challenges are eradicated then I will be very happy as that can and will transcend into profit," Liburd said.
The MD noted that his company while being regarded as small had already begun to respond to an anticipated tough year by implementing a number of new strategies so as to address the issues. He pointed out that one such strategy ha been the implementation of greater emphasis on creating an environment that will further enhance its relations with its customers as customers are critically important to the sustainability of any business.
"We have ensured that we took the time to look within our own business to determine whether or not we are doing things as well as we can and whether we are creating the best possible offers for customers as without customers then you are out in the cold."
Liburd went on to note that his primary business focus for this year is to work towards maintaining, even increasing its market leadership as this would be an important area that needs to be addressed.
Commenting on new and innovative initiatives that NEMUS would be undertaking so as to continue being proactive Liburd said, "We have sought to concentrate our attention on focusing on a lot of activities which includes working more on marketing and public relations".
Liburd who is a firm believer that public relations is not essential owing to his quite nature lifestyle noted that more will have to be done taking into consideration that a number of persons are not aware of his company's attractive and really competitive prices. He admitted that in sourcing materials for his company significant and aggressive marketing is done so as to garner the best prices. "Sometimes we go around the world just to get the best prices for our clients as we believe that the best and most affordable prices should be offered continuously to the public. We believe that NEMUS will become even more relevant to both St Kitts and Nevis in 2009 taking into consideration that the world is faced with its global financial difficulties," Liburd said.
NEMUS Office Manager Corinne Caines said that during this year the company sought ways so as to maintain and create opportunities for its clients. She made reference to previous years noting that NEMUS has always done business with the clients' interest as its primary objective. "NEMUS always believes that satisfaction and a professional execution of service to our customers are critically important thus we have and continues to operate upon that principle," she said.
"We strongly hold the view that by continually improving the quality of our service we are putting ourselves in a firmer and secure position to maintain our market leadership position," Caines added.
Meanwhile, according to Liburd he said that despite 2008 was a year graced with a numerous challenges he is excited that the level of business that was done last year had surpassed the previous year. "Ï must note that 2008 had indeed begun very well however by the second half of the year the economic and financial challenges that had raised its ugly head as the credit crunch in the United States had ripple effects elsewhere".
Liburd added, "While this did not necessarily impact directly on NEMUS what it did do was change the mindset of the local consumer and like many other businesses we started to see a more cautious approach purchasing which created spin off effects in a number of sectors that would not otherwise have been the case.
