PHILIPSBURG:--- Minister of Tourism & Economic Affairs, Transport & Telecommunications (Ministry TEATT) Hon. Ted Richardson met with Nico Mulder, Manager of the Consumer Marketing Foundation during his working visit to the Netherlands in March.
Minister Richardson received a presentation of the marketing concept and techniques used for the Metropolitan Area of Amsterdam.
Mulder whose foundation works with the City of Amsterdam Marketing Organization, are working to continue to promote the city as one of the five most attractive in Europe for residents, visitors, businesses and influencers.
Under the brand name, "I Amsterdam," is a profile of the metropolis as a dynamic living and working area, an attractive travel destination and a testing ground for innovations.
Creativity, innovation and entrepreneurship are the three core values of Amsterdam. They have been described as the DNA of the city and symbolize its unique character and its relevance to the past, present and future.
One of the objectives of the marketing campaign is the integrated activity, where the focus is on national and international residents, businesses, visitors and influencers.
The integrated activity of the City of Amsterdam marketing strengthens the city's economic position that affects positively the image of the city to outsiders and residents, and it enhances the sense of pride and appreciation.
To achieve the aforementioned, the City of Amsterdam, works closely with public and private organizations, cultural institutions and universities.
The Minister's delegation comprised of Chef de Cabinet and Personal Advisor Ludwig Ouenniche and Jaap van Duinkerken from Ministry TEATT.
