PHILIPSBURG:--- With the Soul Beach Music Festival set to draw thousands of visitors to St. Maarten, Minister of Tourism, Economic Affairs, Traffic and Telecommunication (TEATT), Grisha Heyliger-Marten, has issued a call to action for the Philipsburg business community, residents, and stakeholders.
Through an open letter, the Minister expressed her excitement about the festival's return, noting its significance not only as a celebration of music but also as a platform to showcase the best of St. Maarten to the world. The festival offers a prime opportunity for businesses and residents to collaborate and make lasting impressions on tourists.
“I’m encouraging business owners in Philipsburg to consider opening their stores on Sunday, during the festival weekend,” Minister Heyliger-Marten stated, emphasizing the importance of leveraging the influx of foot traffic. "It’s a chance to be part of the buzz, to turn foot traffic into real opportunity, and to showcase the heart of our capital in full swing."
While the event promises economic opportunities, the Minister also urged residents to contribute to the island’s charm by demonstrating the friendliness and hospitality for which St. Maarten is known worldwide. "Your warm smiles, friendly greetings, and island hospitality are part of what make St. Maarten so unforgettable," she noted.
Minister Heyliger-Marten highlighted how the presence of businesses and the welcoming attitude of locals can create an experience that extends beyond the festival stage. “When we work together, residents and retailers alike, we create an experience that invites the world to feel what we know every day—that Philipsburg is not just a place you pass through, but a place you come back to.”
The Minister concluded her message by expressing confidence in the community’s ability to create a memorable experience for visitors and urged everyone to take pride in the island’s unique offerings.
The Soul Beach Music Festival, known for its vibrant line-up and energetic atmosphere, is expected to bring significant attention to St. Maarten. With open doors, smiling faces, and a collaborative spirit, Philipsburg aims to show the world why it remains one of the Caribbean’s most beloved destinations.
Businesses reopening on Sunday and a collective community effort to welcome visitors could contribute significantly to the island’s economy while leaving an indelible mark on those experiencing St. Maarten for the first time. Together, Philipsburg’s businesses and residents hold the power to make this Soul Beach weekend an unforgettable success story.