The visit comes in the wake of a visit made to the ABAV Tradeshow in Brazil, last year. St. Maarten has been looking at its positioning strategy as it relates to the vital South American market.
"Securing of agreements with South American carriers, using Venezuela as a hub, is one of the areas of interest for St. Maarten, which remains interested in enhancing its efforts to meet objectives as a year-round tourism destination?" said Commissioner Richardson prior to departing to San Paolo.
St. Maarten is taking into consideration that the competition in the region has increased significantly and that St. Maarten should step up its efforts to take advantage of the vibrant Brazilian travel market.
"St. Maarten is keenly interested in showcasing our potential to South American airlines. We believe there are real benefits and opportunities of servicing the island, especially with regards to the close proximity of the destinations," said the commissioner.
Head of the Tourism Bureau, Regina Labega, accompany Commissioner Richardson.
