Willemstad/Philipsburg:--- "A new logo, corporate image, and strategic plan are marking the transition taking shape at the Centrale Bank van Curacao en Sint /V1aart en (CBCS). As a result, we will be parting with our familiar logo, which for years has been a cornerstone of our visual identity. Our new corporate image and logo have been developed around the vision that the CBCS wants to be known for being a determined, digitalized, and sustainable central bank," said CBCS President Richard Doornbosch.
Logo
The CBCS's new logo gives the Bank a fresh look. The wordmark and logo are purposefully centered, with the countries of Curacao and Sint Maarten linked by an ampersand, reflecting the equal status of both countries within the organization.
The logo consists of a yellow-colored core, framed and protected by two larger identical shapes. Its robustness conveys the CBCS's main task: ensuring the stability, integrity, and security of the monetary and financial system. A thin line encases the entire logo, adding lightness to the robust design and symbolizing the key goal of accessibility.
The new logo was used as the starting point in designing the CBCS's overall fresh look & feel. In the development of its numerous Corporate Identity products. special attention was given to one of the CBCS's core values-sustainability. Less will be printed and produced, and the emphasis will be on digital use.
CBCS 2025 Strategic Plan
Central banks operate in an ever-changing field of activity. Technological developments, climate change, and developments triggered by the global COVID-19 pandemic and its impact on the economy and the financial sector are prompting changes in the scope and complexity of central bank operations. As a result. these banks are facing fundamental shifts, and the learning ability of the organization and its personnel becomes key.