The Saba Tourist Bureau hosted a group of distinguished US travel journalists for an exclusive day trip. Diamond PR coordinated the trip in collaboration with the St. Maarten Tourism board. The initiative aimed to provide the journalists with a unique and immersive experience of Saba’s rich offerings, from its natural beauty to its cultural heritage and conservation efforts.
The trip included a variety of activities, such as an arts and crafts workshop, insights into Saba’s conservation projects, and a guided hike, giving the journalists a comprehensive view of the island’s unique charm and island-hopping opportunities.
Participating journalists represented several influential publications, including:
- Southern Bride: Reaching soon-to-be brides in the Southern states, from Florida to Georgia, Texas, and beyond, with a readership of 30,000 through its print issues.
- MSN: A major online platform with a wide and diverse audience.
- Caribbean Living Magazine: Based in New Jersey, this publication specializes in Caribbean travel and lifestyle.
- Resident Magazine: Known for its authority on luxury living, this magazine caters to high-net-worth individuals and maintains a strong digital presence in key markets such as New York, Aspen, Miami, the Hamptons, London, and Palm Beach.
The journalists expressed amazement at Saba's unique features and the potential for island-hopping in the region.
Additionally, Saba hosted an award-winning travel journalist from Vancouver, Canada, who covers travel, family, and food for notable print and online publications, including Travel + Leisure, Food & Wine, Fodor's, and USA Today. She, along with her son, were hosted by Juliana’s Hotel and experienced various local restaurants. They also enjoyed a hike guided by Mr. James Johnson of the Saba Conservation Foundation and learned about the activities organized by the Sea & Learn Foundation.
The Saba Tourist Bureau is confident that these immersive experiences will significantly boost destination awareness. The journalists are expected to pitch and share their first-hand encounters, contributing positively to the island’s representation in their upcoming articles and features. The Saba Tourist Bureau would like to thank the partners, WinAir and Diamond PR, for facilitating a successful and productive visit.
