PHILIPSBURG:--- The construction for the Soualiga Market that began in September has once again been delayed.
Minister of TEATT Grisha Heyliger Marten announced on Wednesday that during the excavation phase, the contractors encountered unexpected soil quality issues that required foundation design adjustments.
Heyliger Marten said the Ministry of VROMI is currently reviewing the adjustments. Once the final permitting process is complete, construction will resume. The Ministry anticipates this will take another week or two before it is completed.
The Minister said that although the project has encountered several setbacks, construction will proceed during the peak tourist season.
She said the Ministry understands the potential impact on vendors, given their distance from the town and visitors' challenges in accessing them during this phase.
To address the setback, the Ministry is actively exploring solutions to provide the necessary support.
Considering these challenges, they broadened their approach to create a win-win solution for both the vendors and the wider Philipsburg area.
Heyliger Marten said they are in the process of launching a pilot project called "Stop and Shop," which aims to drive tourist traffic to the town and encourage shoppers to explore, shop, and enjoy what Philipsburg has to offer. This program incentivizes tourists to spend time in town and provides convenient transportation back to their cruise ships.
To ensure the success of the Stop and Shop initiative, the Ministry has partnered with key stakeholders who will play pivotal roles in its implementation.
Heyliger Marten extended her gratitude to some of the Tour Bus Operators for their enthusiasm and engagement in this program. Since 60% of cruise passengers participate in tour activities, their involvement is crucial. If they could encourage even 50% of these passengers to extend their visit and shop in Philipsburg after their tours, it would be a significant boost to local businesses.
In collaboration with the Ministry of VROMI, the Ministry is exploring the possibility of creating a layby near the old administration building off Walter Nisbeth Road. This idea, currently under discussion, would help reduce traffic congestion in Philipsburg by providing a dedicated space for buses to drop off passengers efficiently. The plan includes encouraging tour operators to communicate the shopping incentive to tourists at the end of their tours, accompanied by a complimentary ride back to their cruise ships.
Participating retail stores will also play a key role by offering exclusive in-store discounts and promotions. These stores will provide vouchers or tokens for free return rides, redeemable through participating taxi or ferry services. This added convenience ensures that visitors can shop stress-free and enjoy their time in Philipsburg.
The Stop and Shop program will be monitored biweekly as a pilot project. If successful, the Ministry plans to develop a dedicated bus terminal to support long-term needs. Combined with the layby, this terminal will streamline bus parking and improve tourist flow into Philipsburg, benefiting market vendors and the wider community. By enhancing convenience and appeal, this initiative aims to boost our local economy.
