~Strategic Collaboration to Enhance Technological Innovation Across the Region’s Hospitality Industry~
MIAMI, Fla:--- The Caribbean Hotel and Tourism Association (CHTA) has joined forces with Cable & Wireless Business (C&W Business) in a transformative partnership designed to spearhead digital innovation in the Caribbean’s tourism sector. By blending CHTA’s regional leadership with C&W Business’s technological expertise, this collaboration aims to revolutionize how hospitality businesses in the region operate, compete, and deliver guest experiences.
As the Caribbean emerges as one of the world’s fastest-recovering tourism markets, the demand for cutting-edge digital solutions has never been more critical. From integrating artificial intelligence to streamlining IT operations, the partnership seeks to empower businesses to embrace advanced technologies, enabling sustainable growth and enhanced guest satisfaction.
Empowering Caribbean Hospitality Through Technology
C&W Business is introducing high-tech solutions that drive revenue, reduce costs, and enhance guest experiences. Notable offerings include:
GuestChat: An AI-powered chatbot for hotel websites that provides guests with instant information and directs them to booking engines, encouraging direct bookings and streamlining customer interactions.
Smartroom: Dynamic in-room entertainment, integrating IPTV, streaming services, and secure casting technologies. It offers guests the freedom to watch what they love and engage with hotel services through an intuitive, seamless interface, delivering a premium home-like entertainment experience in every room.
Hotel 360: A comprehensive IT monitoring solution that ensures operational efficiency by detecting issues, such as malfunctioning amenities, before guests check-in, creating seamless stays and improving reviews.
Andrew Fazio, Director of Hospitality and BPO at C&W Business, highlighted the initiative’s potential:
"Our goal is to simplify IT for hospitality businesses and make advanced tools like AI accessible across the Caribbean. Products like GuestChat, Smartroom and Hotel 360 are designed to improve operational efficiency, enhance guest experiences, and support hotels in generating revenue."
Enhancing Regional Competitiveness and Cultural Identity
CHTA President Sanovnik Destang emphasized the pivotal role of technology in sustaining the region’s tourism momentum:
"Technology is key to controlling our commercial destiny and delivering unique yet competitive experiences. By automating routine tasks, we enable staff to focus on enriching the cultural and authentic aspects of Caribbean hospitality, making our tourism product truly distinctive."
Destang added that the Caribbean’s rapid recovery post-COVID, with many destinations surpassing 2019 levels since 2022, underscores the need to embrace digital transformation to sustain growth and stay ahead in an increasingly tech-driven global tourism market. By integrating advanced tools such as artificial intelligence and streamlining digital marketing strategies, Caribbean businesses can craft unique, competitive offerings that resonate with modern travelers while maintaining the region’s cultural authenticity.
