MARIGOT:--- The Regional Cancer Screening Coordination Center (CRCDC) for Guadeloupe, St. Martin, and St. Barthélemy has launched its 2026 "Juin Vert" (Green June) campaign, an ambitious initiative aimed at encouraging more women to undergo cervical cancer screening and to break long-standing taboos surrounding women's health.
Held annually throughout June, the national awareness campaign places a strong emphasis this year on prevention, self-care, and female well-being through a more modern, positive, and digital approach designed to reach younger women, particularly those between the ages of 25 and 35.
The campaign carries a simple but powerful message:
"Taking care of yourself also means getting screened."
A preventable cancer that still claims lives
According to the CRCDC, cervical cancer is one of the few cancers that can largely be prevented through two complementary measures: vaccination against the Human Papillomavirus (HPV) and regular screening.
When precancerous lesions are detected early, treatment can prevent the disease from developing into cervical cancer. Despite these advances, health officials say the disease continues to have a significant impact in the region.
Statistics presented by the CRCDC show that Guadeloupe records approximately 30 new cases of cervical cancer annually, with 32 cases reported in 2022. The disease claimed 16 lives in 2022, while the five-year survival rate stands at 57 percent, compared to 63 percent in mainland France.
Health officials say these figures underscore the urgent need to improve access to prevention, early detection, and public education.
Screening participation remains too low
CRCDC is particularly concerned about participation rates in organized screening programs.
Women between 25 and 29 years old are encouraged to undergo cervical smear testing, while women aged 30 to 65 should receive HPV screening.
Between 2023 and 2025:
- 8,958 women aged 25-29 were eligible for screening, but only 2,771 were screened.
- Among women aged 30-65, 112,201 were eligible, yet only 21,686 participated, representing a participation rate of just 19.3 percent.
Overall participation reached 56 percent in Guadeloupe, compared to the national average of 60.9 percent.
The CRCDC hopes the new campaign will encourage women to make cervical cancer screening a regular part of their healthcare routine.
Jalylane Maës Named Campaign Ambassador
Leading this year's awareness campaign is Jalylane Maës, Miss Guadeloupe 2023 and second runner-up in Miss France 2024.
The CRCDC selected Maës to serve as the face of the campaign because of her ability to connect with younger generations and promote a positive message about women's health.
Officials believe her influence will help normalize conversations about cervical cancer screening, encourage women to seek preventive care, and reinforce the message that looking after one's health is an act of confidence, strength, and self-love.
Community Outreach and Public Events
Throughout June, the CRCDC organized several activities to raise public awareness.
These included community outreach events offering cancer screening information and prevention services, a professional dinner conference bringing together physicians, gynecologists, oncologists, pharmacists, nurses, and other healthcare specialists to discuss improving cervical cancer care, and a large Self-Care Village featuring educational presentations, wellness workshops, HPV awareness sessions, yoga, nutrition advice, artistic activities, and public discussions centered on women's health.
Healthcare professionals also examined challenges affecting cervical cancer prevention, including expanding HPV vaccination coverage, improving access to screening in underserved communities, increasing the number of specialists available to patients, and strengthening coordination throughout the healthcare system.
Breaking the Taboo
Unlike traditional public health campaigns that often rely on fear-based messaging, the CRCDC says this year's initiative embraces a more positive, inclusive and empowering approach.
Officials hope to remove the stigma surrounding intimate health by presenting screening as an important form of self-care rather than a medical obligation.
The campaign also seeks to expand its digital presence through social media, educational videos, testimonials, and partnerships with community ambassadors to reach younger audiences and encourage both women and men to become active participants in cancer prevention.
"The goal is to make prevention more accessible, encourage open conversations about women's health, and remind everyone that early detection saves lives," the CRCDC stated.