PHILIPSBURG: --- During the second draft 2025 meeting in the Central Committee, Minister of Tourism, Economic Affairs, Transport, and Telecommunication (TEATT), Grisha Heyliger-Marten, provided a comprehensive financial overview of the 2025 Soul Beach Music Festival. Addressing questions from Members of Parliament (MPs), the Minister offered insight into the government’s investment, sponsorship arrangements, and the event’s preliminary economic impact on St. Maarten. She also addressed controversies surrounding the financial dealings tied to the event, shedding light on her Ministry’s approach to large-scale cultural investments.
Government Spending and Sponsorship Contributions
The 2025 Soul Beach Music Festival received a total destination fee of $700,000, out of which the government contributed $500,000. Minister Heyliger-Marten explained that this figure reflects St. Maarten’s commitment to positioning the island as a premier destination for international events that attract high-spending visitors. Additional sponsorship contributions included $50,000 from the Port Group, $40,000 from Princess Juliana International Airport, and further funding from private businesses.
The financial support was considered an essential investment in boosting the island’s visibility and brand as a luxury and event-driven destination in the Caribbean. The Minister clarified that the use of public funds was tied to strategic goals such as increasing visitor numbers, stimulating the local economy, and showcasing St. Maarten's cultural assets on an international stage.
Preliminary Economic Impact
While the official economic impact study by the Social Economic Council (SER) is still pending, initial figures shared by Heyliger-Marten suggest a significant positive financial injection. Approximately 2,500 international visitors attended the festival, with estimates showing considerable spending across hotels, transportation, dining, and other areas. The Minister highlighted that these early numbers indicate a promising return on investment, underscoring the festival’s potential as a key contributor to the island’s economy.
To calculate these preliminary figures, the Ministry employed standard tourism economic modeling, using the formula of visitor numbers multiplied by length of stay and average expenditure per person.
However, the Minister reiterated that these numbers are provisional and more comprehensive data will be available following the completion of the SER’s rigorous assessment.
Addressing Financial Concerns
Questions raised by MPs during the meeting explored the transparency and fairness of the financial arrangements surrounding the festival. Specific concerns revolved around an allegation that local business owners were subjected to exploitative agreements, with one high-profile case involving a demand for 30% of profits to host festival-related activities on the Dutch side. Minister Heyliger-Marten acknowledged hearing about the incident and clarified that the government had no involvement in such private negotiations, which the festival’s organizers managed. She urged private businesses and promoters to enter into agreements that preserve fairness and mutual benefit.
The Minister also confirmed that while the government provided financial support, all contractual arrangements with local contractors and service providers were overseen by the event’s promoters. She emphasized that her Ministry is dedicated to ensuring that future partnerships for large-scale events operate under transparent and equitable terms.
A Call for Strategic Collaboration
Minister Heyliger-Marten used the discussion as an opportunity to address broader issues about St. Maarten’s readiness to host international events. She noted that balancing the expectations of global event organizers with the interests of local stakeholders is a necessary challenge, but one that can yield long-term economic growth if navigated correctly.
“While challenges exist, our commitment is to ensure that events like Soul Beach not only bring economic benefits but also elevate St. Maarten’s position as a competitive events destination,” the Minister said. She also reaffirmed her Ministry’s intention to refine its approach to cultural tourism, citing the need for improved coordination, enhanced local involvement, and accountability mechanisms.
Looking Ahead
The future of the Soul Beach Music Festival on St. Maarten has yet to be determined, with the Minister confirming that no formal commitment has been made for its return in 2026. However, she expressed optimism about its potential, pending the findings of the SER’s impact study and feedback from stakeholders.
With transparency and collaboration as cornerstones, Heyliger-Marten assured Parliament and the public that her Ministry remains focused on leveraging events like Soul Beach to maximize economic and cultural returns for St. Maarten. The discussion shed light not only on the festival’s financial dynamics but also on the strategic vision for St. Maarten’s growing role as a hub for world-class events.